Marketing in practice
It addresses sales people, employees in marketing and supply departments, middle and senior managers
Elements of the topic covered:
- What is marketing
- Develop a marketing strategy
- Market Research
- Marketing Plan
The management of sales team
It addresses current and potential managers of sales teams
Elements of the topic covered:
- Features of team management
- Motivating sales team
- Communication with team
- Recruitment team
Success in Sales
It addresses to salessperson and the people involved in the direct sale
Elements of the topic covered:
- Communication in Sales
- The sales process
- Preparation of sale
- Establishing needs
- Role-plays filmed and analyzed
Consultative selling
It is aimed at people involved in the sale and negotiation of products and services
Elements of the topic covered:
- Effective communication
- Needs and desires
- Resolving objections
- Long-term partnership
- Role-plays filmed and analyzed
Customer Care
It addresses to people who are customer interface
Elements of the topic covered:
- Customer service programs
- Customer service management
- Assertiveness and persuasion
- Role-plays filmed and analyzed
Negotiation and Persuasion Techniques
It is aimed at people involved in the supply, sale and negotiation of products and services
Elements of the topic covered:
- Qualities of a professional negotiator
- Communication in negotiation
- Behavioral psychology
- NLP
- Mistakes in negotiation
- Business etiquette
Merchandising
It addresses people who are involved in the merchandising of products
Elements of the topic covered:
- Identifying key product placement
- Application materials at point of sale
- Check stock and assortment
- Practical applications
Commercial communication
It addresses staff develops commercial offers and communicate with customers
Elements of the topic covered:
- General knowledge about business language
- Knowledge of business correspondence
- Commercial communication skills
- Developing skills to solve customer problems promptly and resolve misunderstandings
- Bottlenecks in communication with clients and solving methods and forecasting