Marketing in practice
It addresses sales people, employees in marketing and supply departments, middle and senior managers

Elements of the topic covered:

  • What is marketing
  • Develop a marketing strategy
  • Market Research
  • Marketing Plan

The management of sales team
It addresses current and potential managers of sales teams

Elements of the topic covered:

  • Features of team management
  • Motivating sales team
  • Communication with team
  • Recruitment team

Success in Sales
It addresses to salessperson and the people involved in the direct sale

Elements of the topic covered:

  • Communication in Sales
  • The sales process
  • Preparation of sale
  • Establishing needs
  • Role-plays filmed and analyzed

Consultative selling
It is aimed at people involved in the sale and negotiation of products and services

Elements of the topic covered:

  • Effective communication
  • Needs and desires
  • Resolving objections
  • Long-term partnership
  • Role-plays filmed and analyzed

Customer Care
It addresses to people who are customer interface

Elements of the topic covered:

  • Customer service programs
  • Customer service management
  • Assertiveness and persuasion
  • Role-plays filmed and analyzed

Negotiation and Persuasion Techniques
It is aimed at people involved in the supply, sale and negotiation of products and services

Elements of the topic covered:

  • Qualities of a professional negotiator
  • Communication in negotiation
  • Behavioral psychology
  • NLP
  • Mistakes in negotiation
  • Business etiquette

Merchandising
It addresses people who are involved in the merchandising of products

Elements of the topic covered:

  • Identifying key product placement
  • Application materials at point of sale
  • Check stock and assortment
  • Practical applications

Commercial communication
It addresses staff develops commercial offers and communicate with customers

Elements of the topic covered:

  • General knowledge about business language
  • Knowledge of business correspondence
  • Commercial communication skills
  • Developing skills to solve customer problems promptly and resolve misunderstandings
  • Bottlenecks in communication with clients and solving methods and forecasting

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